Root: Better car insurance – iOS – US – CPA – Direct MMP Link – Non-Converting Offer

Root Insurance is a tech-driven car insurance company that uses your driving behavior to determine your ratesPixel fires when the user installs the app and completes their profile. Payable eventin AF is “profile_s2s”

Final attribution and reporting are determined by the advertiser’s internal platform, not AppsFlyer.

OneLinks are available upon approval only. For CTV traffic partner will need to have “CTV” passed along in the af_sub2 param. In Appsflyer there is a CTV specific template titled “CTV to App” that should be used. Promoting on advertise.com is not allowed.- Traffic with a CTI rate lower than 0.1 percent is deemed potentially less acceptable traffic and may be charged back.
– Installs that occur less than 10 seconds after the associated click may be charged back.
– At least 50 percent of installs must occur within one hour of the click or traffic may be charged back.