Performance marketing is a digital marketing strategy where advertisers only pay for measurable results.
That means companies are only charged when specific actions are taken by potential customers, like clicks, leads, or sales.
Paying for impressions and placements alone is still a good marketing strategy, but these ads are often lost in the noise of all the other digital ads vying for attention.
The paying-for-performance approach relies on data tracking and analytics, and that requires specific strategies to work in the UK.
This article will guide you through performance marketing in England and show why your business should consider it a viable strategy for growth and increased sales.
Data-Driven Approach
When utilizing and implementing data-backed strategies, ensure that your teams stay updated on data privacy laws in the UK, like GDPR.
British people are all about protecting their private information, so the more your brand adheres to legal requirements, the better your results will be and your brand will build audience trust.
Design responsive websites and landing pages that appear to a UK-based audience. Like most first-world countries, English people love spending time on their phones, so ensure your website is optimized for mobile.
Leverage Technology
Embrace privacy-compliant technologies and leverage artificial intelligence and machine learning programs for successful results.
Technological solutions can help to identify valuable customer segments and delve deeper into customer and audience insights.
Build targeted emails and deliver engaging content to nurture leads and influence repeat purchases.
Hire an Experienced Agency
Selecting the right agency takes time and money, but the results speak for themselves when done well.
Most reputable agencies have specialists in each of their areas, so they are ahead of the game compared to a small in-house team.
Dark Horse is a leading Manchester-based performance marketing agency that drives results – which all companies need at the end of the day.
Choose an agency that combines strategy and tactics to achieve results – rather than offering a purely reactive service. The ideal agency will develop a thorough understanding of your industry and find ways to stay ahead of trends.
Content Marketing
Performance marketing focuses on achieving specific goals and is not centred solely on brand awareness.
To create engaging content for this purpose, your company must deeply understand its target audience and what drives them. Only once you know your audience can your teams create engaging and relevant content that appeals to their needs.
Utilise multiple channels like social media to build buyer personas and measure campaign performance against pre-selected goals.
When creating content, think about what would appeal to your target audience. Craft and deliver valuable content like informative guides, interactive quizzes, and exciting videos that drive sales conversions.
To End
Performance marketing in the UK is a hot topic of conversation, and by reading this summarised guide of benefits – it is easy to see why.
By implementing performance marketing for your brand, your business can increase sales, leads, web traffic, and market share – and in today’s cut-throat market, who could say no?
