Zoe – iOS – UK, FR, DE – CPI

Zoe is a LGBTQ dating app.

Pixel fires – when a user installs, opens the app

Performance KPIs

– Soft KPI – ROI targeted at over 80% in first 30 days

Compliance KPIs

– Traffic with a CTI rate lower than 0.1 percent is deemed potentially less acceptable traffic and may be charged back.

– Installs that occur less than 10 seconds after the associated click may be charged back.

– At least 50 percent of installs must occur within one hour of the click or traffic may be charged back.

Restrictions – No Adult, No Incent, Over 18’s Only.